Welcome Campaigners
Thank you for volunteering on the YMCA Changemaker Team!
Together, we can make a difference in our community by raising critical funds to help improve health outcomes, strengthen families, support education, and develop other changemakers.
WAYS TO BE A SUCCESSFUL YMCA ANNUAL CAMPAIGNER
Make your gift first
Make your commitment first. It is difficult to ask others to make an investment in the YMCA before making your own!
Share the YMCA story
Communicate your YMCA Story. Share what you have witnessed firsthand and our case for giving. Share stories of individuals that demonstrate community needs and share the benefits a donor gift provides.
Refrain from making assumptions
While many people are experiencing economic hardships as a result of COVID-19, try not to make assumptions regarding what your donors will and will not do, or what they can or cannot give. Many people in our community are eager to help and have enough resources to continue to give to important causes.
Be specific
When you ask for a specific amount your success rate is higher. For example, “Thank you for last year’s gift of $100. Would you consider increasing your gift to $150 in order to help sustain the Y as a community resource?” The number one reason people don’t give is that they are not asked!
Person-to-person ask
People give to people. Even though it may be a challenge to meet face-to-face in the times of COVID-19, there are other ways to connect: phone calls, text messages, Zoom meetings, email, social media and socially distanced in-person visits. By making time for a personal visit, you demonstrate a genuine interest in a donor.
Thank donors
Always follow up with a personal thank you note. Donors feel very passionate about their charitable giving and often have a very personal connection to the Y. Try to recreate the feeling the donor had when making the gift in your note.
ANNUAL CAMPAIGN TRAINING VIDEO
Learn more about the YMCA's Annual Campaign and find strategies for success here.